I believe tourism has a part to play in commodifying the Malaysian cultures and traditions. For instance, we see that more Malaysian youths have adopted the Western way-of-life with their attire, behaviour and preferences in food. There is also admiration for Hollywood movies and Western books instead of usual Malay drama serials and folktales.
In the states of Sarawak and Sabah in East Malaysia, the indigenous people have to accept the fact that the government is promoting tourism. As much as they would like to continue with their usual way of life, they have to accept that tourism is one of the main drivers of the economy that would allow them to have a better standard of living. The result is that these indigenous people sometimes become the 'exhibit' for tourists to snap photographs with. Their cultural dance performances, previously only performed on happy occasions such as weddings, are also tailored to suit the tourists' preferences and are thus, not authentic anymore.